Branding project for D&AD. Netflix Clubs is a new section on Netflix guiding viewers into the cultures behind films through curated country pages. These pages celebrate cultures and landscapes, offer community recommendations, behind the scenes content and diverse local stories. This tailor-made viewing experience focuses on community at the heart of each page.
In 2017, 74.2 million trips were taken abroad by UK residents, ranking the fourth most travelled nation in the world, it is clear brits love travel. Due to this, we focused on the travel experience and how this could be integrated as a reward system. Portraying these on-screen characters as literal guides into foreign lands we allow the audience to look through native eyes and discover the heart of these cultural worlds.